The European war was over, but there were still a few years of hard
times left. The entertainment industry had yet to resurrect society.
People were noble, saving money and buying bonds. Times were hard and
resources were limited. A woman had to do her own hair. She could
choose whatever style she wanted, but she was not so apt to be
influenced by what the cinema was representing. Television was still on
the horizon, and those luxurious technological gadgets that would
characterize the next decade was just around the corner. Hairstyles
needed to be simple and functional. The woman was often a working woman
and the family had to be careful in order to make ends meet. Our 1948
woman has chosen a simple style. It is bright to show her optimism and
slightly rounded to show her femininity, but there are no attachments
and no attempt to try to fool nature by pretending that she is younger
than she really is. She can be attractive in her simple hairstyle
without exaggerating who she really is.
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